Elephant & Castle

The Elephant is an historic area of London that is currently being revitalised. I was commissioned by Get Living to capture the existing businesses, atmosphere and people of the area. The brief was all about discovery – finding the jewels that exist in the area that may have been overlooked. Other messaging talked about 'A Koleidoscope of Culture' and the 'Prism of the Past'. I attempted to communicate these ideas through the imagery. These images featured in Portland Design's digital sales aid and other brand collateral for Get Living.