Elephant & Castle

The Elephant is an historic area of London that is currently being revitalised. I was commissioned by Get Living to capture the existing businesses, atmosphere and people of the area. The brief was all about discovery – finding the jewels that exist in the area that may have been overlooked. Other messaging talked about 'A Koleidoscope of Culture' and the 'Prism of the Past'. I attempted to communicate these ideas through the imagery. These images featured in Portland Design's digital sales aid and other brand collateral for Get Living.

Dramatic shadow and light contrast photo of a person sitting in darkness.
People enjoying drinks and conversation at an outdoor restaurant patio on a sunny day.
Outdoor restaurant signage and branding visible through green foliage.
Dark interior of a restaurant with ambient lighting creating a moody atmosphere.
Warm orange-tinted scene of people socializing and laughing at a restaurant.
Silhouettes of diners against bright window light in a restaurant setting.
People sharing smiles and conversations in a casual dining environment.
Friends gathered at a restaurant wearing casual attire and sunglasses.
Person in sunglasses laughing while relaxing at an outdoor table.
Friends enjoying drinks and conversation at a sunny outdoor table.